Terms of Use, Policies & Professional Standards
Qelvea Beauty
Last updated: 01/01/2026
1. Introduction
These Terms of Use, together with our Booking Policy and Privacy Policy, govern your use of the Qelvea Beauty website (“the Website”) and the professional beauty services provided by Qelvea (“we,” “us,” or “our”).
By accessing the Website, booking an appointment, or receiving a service from Qelvea, you confirm that you have read, understood, and agree to be bound by these terms.
If you do not agree to these terms, please do not use the Website or book a service.
2. About Qelvea Beauty
Qelvea Beauty provides professional cosmetic services including, but not limited to:
- lash lifts and lash tinting
- brow waxing, tinting, and lamination
- soft glow and bridal makeup
All services are cosmetic in nature and are not medical, dermatological, or therapeutic treatments.
3. Professional Judgement & Service Scope
All services are delivered using professional judgement, skill, and care.
Qelvea reserves the right to:
- refuse or modify a service where it is deemed unsuitable
- adjust treatment methods to protect client safety, comfort, or hair/skin condition
- discontinue a treatment if necessary during the appointment
No service will be carried out where it is considered unsafe or inappropriate.
4. The Qelvea Refined Finish Index™ (QFRI)
The Qelvea Refined Finish Index™ (QFRI) is a proprietary professional framework developed by Qelvea to guide refinement, balance, wearability, softness, and longevity readiness in lash and brow treatments.
4.1 Purpose of the QFRI
The QFRI is used internally by Qelvea to:
- support consistent professional standards
- guide treatment refinement
- evaluate wearability and longevity readiness
The QFRI is not a scoring system applied to clients and does not constitute a guarantee of results.
4.2 No Certification or Regulation
The QFRI:
- is not a statutory or regulatory framework
- does not represent government approval
- does not replace professional licensing, insurance, or legal requirements
Any reference to the QFRI reflects internal quality standards only.
5. Misuse of the QFRI (Intellectual Property Protection)
The QFRI is the exclusive intellectual property of Qelvea.
Unauthorised use of the QFRI is strictly prohibited, including but not limited to:
- copying, reproducing, or rewording its methodology
- representing it as a public or regulatory standard
- claiming certification, accreditation, or endorsement under the QFRI without written permission
- using QFRI terminology, scoring, or branding outside its intended context
Qelvea reserves the right to take action to protect its intellectual property where misuse or misrepresentation occurs.
6. Intellectual Property & Website Content
All content on this Website, including:
- written text
- service descriptions
- branding and logos
- visual materials
- proprietary frameworks (including the QFRI)
is owned by Qelvea unless otherwise stated.
You may not copy, reproduce, distribute, adapt, or exploit any content without prior written consent.
7. Bookings & Appointments
7.1 Booking Acceptance
All bookings are subject to availability and confirmation.
Providing inaccurate, incomplete, or misleading information during booking or consultation may result in refusal or cancellation of service.
7.2 Deposits, Bonds & Charges
Where applicable, deposits or bonds may be required and will be communicated at the time of booking or check-in.
Failure to attend or late cancellation may result in forfeiture of deposits in line with the Booking Policy.
8. Results, Expectations & Aftercare
Cosmetic results vary between individuals due to factors including:
- hair growth cycles
- skin type
- lifestyle
- adherence to aftercare guidance
Aftercare instructions are provided to support the best possible outcome.
Qelvea is not responsible for results affected by failure to follow aftercare advice.
9. Feedback, Images & Service Improvement
Anonymous, non-identifiable feedback may be used internally to:
- improve service quality
- refine professional practice
- develop proprietary frameworks such as the QFRI
Images or testimonials will never be used publicly without explicit consent.
10. Privacy & Data Protection
Personal information collected during booking, consultation, treatment, or aftercare is handled in accordance with UK data protection legislation.
Data may be used to:
- deliver services
- maintain records
- support internal quality standards
No personal data is shared or published without consent.
Full details are available in our Privacy Policy.
11. Limitation of Liability
To the fullest extent permitted by law:
- Qelvea is not liable for indirect, incidental, or consequential loss
- cosmetic outcomes are subjective and not guaranteed
- no liability is accepted for dissatisfaction based on personal expectation
Nothing in these terms excludes liability where it cannot legally be excluded.
12. External Links
The Website may include links to third-party websites.
Qelvea is not responsible for the content, practices, or policies of external sites.
13. Amendments to These Terms
Qelvea reserves the right to amend these Terms, Policies, or Standards at any time.
Continued use of the Website or services after changes are made constitutes acceptance of the updated terms.
14. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales.
15. Contact Information
For questions regarding these Terms or Qelvea policies, please contact:
Qelvea Beauty
[ste.mills42@gmail.com]
[www.qelva.com]
© Qelvea. All rights reserved.
Qelvea Refined Finish Index™ (QFRI) is a proprietary framework and trademark of Qelvea.